Toronto trio The Black Fever released their newest single, “Marketing,” today, and I love it. It’s a driving post-punk flavored indie rock track featuring lead singer Shoe’s melodic vocals over a crashing rhythm section and fuzzy guitar.

“I’m giving, giving, giving up

How ’bout first thing I come across

But what good is it if you’re long gone?”

I love when bands sneak in those heartbreaking little lines: “But what good is it if you’re long gone?” They always catch me off guard, just like when I watched The Breakup alone while I was out of town; it was funny, but in between the antics, I couldn’t help but see the sadness.

But, like The Black Fever says, you just keep “marketing on.”

Stream “Marketing” here: