Sounds: A. Swazye & The Ghosts // “Connect To Consume”
Tasmanian band A. Swazye & The Ghosts have produced what is probably the most accurate cultural commentary of the decade with their single “Connect To Consume.” It’s a super-charged garage rock meets post punk track that makes fun of, but also questions, our need to share almost every aspect of our lives on social media.
I don’t know about you guys but I grew up learning how to type on a typewriter—partially out of a childlike desire for connecting on a visceral level with my grandparents and partially because we hadn’t gotten a computer and AOL yet. Since that time, I’ve watched—as we all have—the adoption of technology into our culture in ways that would seem unthinkable and unimaginable to the child version of myself. It’s nice as we turn a chapter on one decade and enter another, that A. Swayze & the Ghosts gives the opportunity to reflect on this evolution.
Without pushing social commentary down our throats, the band pokes fun of what’s become of our generation, while simultaneously holding up a proverbial mirror. It’s satire, it’s funny; it’s real, but let’s all laugh along with the music video and then hop back on Instagram, while chatting on Whatsapp, while taking a break from Snapchat to update our Facebook status.
“We have exchanged honesty, beauty, ugliness, boredom–reality–for an abstract museum inside a digitized screen, curated by big business but sustained by us. We have volunteered to pace the halls blindly, loudly. We are promised the pain of life will numb. We are given a rule for everything. We submit, we succeed. We do not feel; we do not need to anymore. We have accepted the prison and adorned the uniforms under the guise of convenience. We have connected and now we will consume.”