NYC’s favorite band Native Sun has released a music video for their track “Juarez” and it is the perfect video to sit and watch during quarantine—because, what else do you have to do?
Their music references multiple waves of NYC punk, classic rock n roll, and low-slung doom, while also feeling decidedly of the moment. Filtering the sound of white Americana through their personal experiences as Colombian and Mexican immigrants leads to a brand of guitar music that feels alive—littered with explosive outcries against generational racism, institutional rot, and enlivened with quintessential NYC angst.
Directed, Produced & Edited by POND
Creative Starring Danny Gomez, Mauricio Martinez, Jake Pflum, and Alexis Castro